Learn how decoding visual language of pictures and videos can help you understand every customer experience touchpoint. If you’re a marketing strategist, market insights professional, or social media expert, this guide is a must-read. Download the guide here.
Check out how a non-alcoholic beverage brand used GlimpzIt to develop marketing content for social media and other digital channels.
Client Challenge: The beverage company wanted to obtain metaphorical and non-obvious representations of images and phrases associated with their brand name with the goal of identifying key claims that would resonate with their target customer base.
As many of you are probably aware, the 2017 MarTech conference was held in San Francisco this past week. For those not in the know, MarTech is an international conference series designed for professionals specializing in marketing and technology. With attendees from top companies like Google and Facebook, MarTech is a great opportunity for professionals to grow their network and learn more about the newest vendors in the market.Continue reading “GlimpzIt Made the List! MarTech 5000”
To say that innovation is a strong driver of business growth might be overstating the obvious. Companies of all sizes are investing in ways to generate fresh new ideas for product expansion and marketing innovation. Leveraging the power of your consumer base is a great way to start down the innovation path, so along those lines, I wanted to share some details on how a client used GlimpzIt to execute a multi-phase innovation project. Continue reading “Using GlimpzIt to Structure a Multi-phase Innovation Project”
As many of you are aware, GlimpzIt traveled to Chicago this week to attend MRMW NA. For those that don’t know what MRMW is, MRMW is a leading conference designed to help insight professionals stay up to date with the latest innovations in technology. Featuring speakers from top companies such as Facebook, Netflix, and Unilever, MRMW is a great place to meet future business partners and to discover how technology is changing the face of marketing. Continue reading “Exciting News From MRMW! GlimpzIt Wins the Best New Technology Award”
“Concept Testing is the stage in your product development process where a detailed description of a product is presented to prospective customers or users to assess their attitudes and intentions toward the product.” – Business Dictionary
Concept testing is a vital step in the product development process for identifying consumer perceptions, wants, and needs. You should concept test before introducing a new product or service to the market. By doing so, you will fundamentally improve likelihood of market success.
Bay Area Ventures airs Mondays at 4:00pm Pacific Time / 7:00pm Eastern Time, on SiriusXM’s channel 111, Business Radio Powered by the Wharton School and replays throughout the week.
Almost every one of the guests on Bay Area Ventures talks about the importance of their company’s culture in terms of focusing their teams on the company’s vision or being the compelling force that drives their team to look forward to coming into work every morning.
It’s a recurring theme and hugely important aspect of the most successful companies we study.
As usual, the responses were great and we gained a lot of insight into the commonalities that people share regarding what work means to the individual.
Raise your hand if you feel housing costs are out of control where you live…
Okay, you can put your hands down now 😉
On a more serious note however, many of Americans (in-fact, 53% according to a recent Washington Post article) are sacrificing significant aspects of their lives to make up for an overall increase in housing costs nationwide. Items such as better healthcare, putting money away for retirement, better neighborhoods they once lived in and schools they sent their children to; while at the same time taking on more hours at work or picking up another job…which of course come with their own set of sacrifices.
With the housing crisis of 2008 still fresh in peoples minds, many are concerned that housing costs could be one of the top threats to the US economy.
In light of this, we decided – in partnership with Donald Landwirth, host of Bay Area Ventures on SiriusXM’s channel 111 Business Radio Powered by the Wharton School – to use Glimpzit‘s machine learning platform to analyze the unstructured data (images, video, text) generated from asking a targeted audience the question:
Do you feel the cost of renting an apartment or owning a home is currently, or will become, a top threat to the US economy (consider current costs and the next 5-10 years)? Please explain why you feel this way about the cost of housing’s effect on the economy.