GlimpzIt Joins Forces With Forrester

We started GlimpzIt with a simple vision – to teach machines to be more human. While this vision was borne out of sci-fi fantasies and child-like musings, the dawn of modern day machine learning gave us the confidence that our goals were actually within reach. On our 4 year long journey, we discovered that enabling AI to understand humans would require data sets rich in emotions, sentiments and motivations, so we turned to the consumer insights industry. Through multiple iterations of research and training, we developed the robust technology that today underpins the GlimpzIt platform. We’re humbled by the fact that companies as diverse as P&G, NBC Universal, and Miller Coors have trusted GlimpzIt to better understand their customers and make critical decisions for their businesses.

Now, it’s time to write the next chapter in our journey. We are excited to announce that GlimpzIt has been acquired by Forrester (Nasdaq: FORR). You can read the press release here. One of the most influential research and advisory firms in the world, Forrester develops unique insights that are based on massive amounts of consumer and B2B data analyzed by some of the sharpest minds our times. The acquisition of GlimpzIt is part of Forrester’s plan to build a real-time CX Cloud, integrating a range of inputs to help companies monitor and improve experience in real time. What’s even better and really got us excited about the prospect of being part of Forrester was how much the Forrester team shared our mission of applying consumer insights to make a material impact on their customers’ lives. In fact, when we met George Colony (CEO and Chairman of Forrester), he articulated to us how “CX can be a powerful competitive and operational weapon, but CX teams are burdened with insights that are too late and too limited. The market has reached a point where customers expect companies to rapidly respond to feedback, wherever and however that feedback is provided.” With our ability to analyze natural forms of human communication (voice, video, images, text), this seemed like a perfect match.

Joining Forrester enables us to not only continue enhancing the GlimpzIt mission and product, but also significantly broadens the possibilities of what is achievable here and now. The GlimpzIt team and technology will be leading the charge in leveraging AI and automation to enhance Forrester’s data analytics offerings, and together we will enable organizations to measure and improve their customer experiences in real-time. While much work still needs to be done, we are extremely excited about this new future for our company, product, and customers.

On the personal side, starting GlimpzIt has been one of the most amazing experiences of our lives. We learned more than we could’ve imagined, discovered the true meaning of perseverance, and built deep and lasting friendships. None of our success would have been possible without the great team that has helped us shape this vision, our customers that believed in us, and our investors that stuck by us through the highs and lows.

We are excited to share more about what we’ll be working on together in the coming months. The possibilities are limitless, and we are only just getting started.

Onwards and upwards,

Parry Bedi & Sami Kaipa, Founders

GlimzpIt released an Ebook!

Learn how decoding visual language of pictures and videos can help you understand every customer experience touchpoint. If you’re a marketing strategist, market insights professional, or social media expert, this guide is a must-read. Download the guide here.

Using GlimpzIt for User Generated Content

Check out how a non-alcoholic beverage brand used GlimpzIt to develop marketing content for social media and other digital channels.

Client Challenge: The beverage company wanted to obtain metaphorical and non-obvious representations of images and phrases associated with their brand name with the goal of identifying key claims that would resonate with their target customer base.

Continue reading “Using GlimpzIt for User Generated Content”

GlimpzIt Made the List! MarTech 5000

As many of you are probably aware, the 2017 MarTech conference was held in San Francisco this past week. For those not in the know, MarTech is an international conference series designed for professionals specializing in marketing and technology. With attendees from top companies like Google and Facebook, MarTech is a great opportunity for professionals to grow their network and learn more about the newest vendors in the market. Continue reading “GlimpzIt Made the List! MarTech 5000”

Using GlimpzIt to Structure a Multi-phase Innovation Project

To say that innovation is a strong driver of business growth might be overstating the obvious. Companies of all sizes are investing in ways to generate fresh new ideas for product expansion and marketing innovation. Leveraging the power of your consumer base is a great way to start down the innovation path, so along those lines, I wanted to share some details on how a client used GlimpzIt to execute a multi-phase innovation project. Continue reading “Using GlimpzIt to Structure a Multi-phase Innovation Project”

Exciting News From MRMW! GlimpzIt Wins the Best New Technology Award

As many of you are aware, GlimpzIt traveled to Chicago this week to attend MRMW NA. For those that don’t know what MRMW is, MRMW is a leading conference designed to help insight professionals stay up to date with the latest innovations in technology. Featuring speakers from top companies such as Facebook, Netflix, and Unilever, MRMW is a great place to meet future business partners and to discover how technology is changing the face of marketing.  Continue reading “Exciting News From MRMW! GlimpzIt Wins the Best New Technology Award”

Concept Testing Primer

“Concept Testing is the stage in your product development process where a detailed description of a product is presented to prospective customers or users to assess their attitudes and intentions toward the product.” – Business Dictionary

Concept testing is a vital step in the product development process for identifying consumer perceptions, wants, and needs. You should concept test before introducing a new product or service to the market. By doing so, you will fundamentally improve likelihood of market success.  

Continue reading “Concept Testing Primer”

Measure Company Culture With Machine Learning – COTM

measure company culture with machine learning

Measure company culture with machine learning? Sure…why not 😉

For our January Bay Area Ventures Conversation of the Month, a monthly conversation on Bay Area Ventures on SiriusXM with Donald Landwirth, we took a slightly different approach to measuring company culture.

Bay Area Ventures airs Mondays at 4:00pm Pacific Time / 7:00pm Eastern Time, on SiriusXM’s channel 111, Business Radio Powered by the Wharton School and replays throughout the week.

Almost every one of the guests on Bay Area Ventures talks about the importance of their company’s culture in terms of focusing their teams on the company’s vision or being the compelling force that drives their team to look forward to coming into work every morning.

It’s a recurring theme and hugely important aspect of the most successful companies we study.

As usual, the responses were great and we gained a lot of insight into the commonalities that people share regarding what work means to the individual.

Continue reading “Measure Company Culture With Machine Learning – COTM”

What Was the Best New Product of 2016? COTM

best product of 2016

What comes to mind when thinking about the best new product of 2016?

Does something jump out for you, or do you have to think about it for a minute?

Well, don’t think too hard if nothing comes to mind, because this is our topic for the Bay Area Ventures Conversation of the Month, a monthly conversation with Donald Landwirth, which you can participate in.

The show airs weekly, Mondays at 4pm, and airs live the third Monday of each month at 4:00pm Pacific Time / 7:00pm Eastern Time, and replays throughout the week.
Continue reading “What Was the Best New Product of 2016? COTM”

Are Housing Costs a Threat to the US Economy?

is the cost of renting an apartment or owning a home a threat to the US economy

Raise your hand if you feel housing costs are out of control where you live…

Okay, you can put your hands down now 😉

On a more serious note however, many of Americans (in-fact, 53% according to a recent Washington Post article) are sacrificing significant aspects of their lives to make up for an overall increase in housing costs nationwide. Items such as better healthcare, putting money away for retirement, better neighborhoods they once lived in and schools they sent their children to; while at the same time taking on more hours at work or picking up another job…which of course come with their own set of sacrifices.

With the housing crisis of 2008 still fresh in peoples minds, many are concerned that housing costs could be one of the top threats to the US economy.

In light of this, we decided – in partnership with Donald Landwirth, host of Bay Area Ventures on SiriusXM’s channel 111 Business Radio Powered by the Wharton School – to use Glimpzit‘s machine learning platform to analyze the unstructured data (images, video, text) generated from asking a targeted audience the question:

Do you feel the cost of renting an apartment or owning a home is currently, or will become, a top threat to the US economy (consider current costs and the next 5-10 years)? Please explain why you feel this way about the cost of housing’s effect on the economy.

Continue reading “Are Housing Costs a Threat to the US Economy?”