The value of YouTube, by my subjective measures, is ever increasing.
If the basic offering (that started 11 years ago, by the way) to democratize the world of content creation wasn’t enough, YouTube has continued to refine its platform capabilities and supplant the advertising business model to deliver the truly game changing medium we know today. Continue reading “YouTube Is The New TV…But Better”
For the second year in a row, I got called back to my MBA alma mater
(Wharton) to talk at the school’s career day event. The career services
faculty lines up various speakers to share their experiences about the
fields of finance, strategy, and consulting, as examples.
I was asked to lead the entrepreneurship track, and excitedly agreed. When else do I get the chance to proudly describe myself as an experienced startup geek?
Seriously though, I was happy to do it, because every time I’m back on campus, I learn something new or meet someone worth meeting…
GlimpzIt Review: It is often said that a picture is worth a thousand words. Combine pictures with video, text and a litany of other emerging forms of communication with the ability to reveal patterns in behavior or uncover consumer emotions and you have the essence of GlimpzIt. Continue reading “CASRO: GlimpzIt Review – Seize The Glimpz”
By Sarah Faulkner, Principal at Faulkner Strategic Consulting
“Innovation” and “Millennials” are indisputably two of today’s hottest business buzzwords. It seems like just about every company out there is seeking to produce the former and attract the later, but what do Millennials really consider to be meaningful innovation? What is it that matter in their lives?
In this QuestionPro blog, GlimpzIt COO – Sami Kaipa discusses the topics of UGC (user generated content), social media, customer support goodwill, visual sweepstakes, gamification, and consumer insights.
Here’s a “Glimpz” of Sami’s article…
“What if you could get your consumers and even would-be consumers to generate image content for you? Consumers that submit UGC to your brand on social media are 300 times more engaged with your brand than those who simply consume your content.”