GlimpzIt Joins Forces With Forrester

We started GlimpzIt with a simple vision – to teach machines to be more human. While this vision was borne out of sci-fi fantasies and child-like musings, the dawn of modern day machine learning gave us the confidence that our goals were actually within reach. On our 4 year long journey, we discovered that enabling AI to understand humans would require data sets rich in emotions, sentiments and motivations, so we turned to the consumer insights industry. Through multiple iterations of research and training, we developed the robust technology that today underpins the GlimpzIt platform. We’re humbled by the fact that companies as diverse as P&G, NBC Universal, and Miller Coors have trusted GlimpzIt to better understand their customers and make critical decisions for their businesses.

Now, it’s time to write the next chapter in our journey. We are excited to announce that GlimpzIt has been acquired by Forrester (Nasdaq: FORR). You can read the press release here. One of the most influential research and advisory firms in the world, Forrester develops unique insights that are based on massive amounts of consumer and B2B data analyzed by some of the sharpest minds our times. The acquisition of GlimpzIt is part of Forrester’s plan to build a real-time CX Cloud, integrating a range of inputs to help companies monitor and improve experience in real time. What’s even better and really got us excited about the prospect of being part of Forrester was how much the Forrester team shared our mission of applying consumer insights to make a material impact on their customers’ lives. In fact, when we met George Colony (CEO and Chairman of Forrester), he articulated to us how “CX can be a powerful competitive and operational weapon, but CX teams are burdened with insights that are too late and too limited. The market has reached a point where customers expect companies to rapidly respond to feedback, wherever and however that feedback is provided.” With our ability to analyze natural forms of human communication (voice, video, images, text), this seemed like a perfect match.

Joining Forrester enables us to not only continue enhancing the GlimpzIt mission and product, but also significantly broadens the possibilities of what is achievable here and now. The GlimpzIt team and technology will be leading the charge in leveraging AI and automation to enhance Forrester’s data analytics offerings, and together we will enable organizations to measure and improve their customer experiences in real-time. While much work still needs to be done, we are extremely excited about this new future for our company, product, and customers.

On the personal side, starting GlimpzIt has been one of the most amazing experiences of our lives. We learned more than we could’ve imagined, discovered the true meaning of perseverance, and built deep and lasting friendships. None of our success would have been possible without the great team that has helped us shape this vision, our customers that believed in us, and our investors that stuck by us through the highs and lows.

We are excited to share more about what we’ll be working on together in the coming months. The possibilities are limitless, and we are only just getting started.

Onwards and upwards,

Parry Bedi & Sami Kaipa, Founders

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