Obvious statement of the week: The polls failed miserably to accurately predict the outcome of the election (and that might be an understatement).
We all now know how powerful it can be to analyze qualitative data when it comes to discovering true customer intent, sentiment and behaviors…
However, until recently, technical limitations primarily in the form of the ability to gather, clean and analyze qualitative data-sets, have always been a challenge.
How do you feel about your data quality?
Can you trust the responses you’re getting from surveys and focus groups? Maybe you feel like better methodologies and tools must exist, but you’re far too busy to go find them…let alone learn how to use them.
It makes intuitive sense that visuals are chock-full of insights. A picture is, after all, worth a thousand words as the old saying goes. At GlimpzIt, however, we’ve really spent time thinking about the real underlying benefits of visual data. So here are our thoughts on the power of visuals as it relates to unlocking human behaviors and emotions:
The next generation of AI will actually transcend information processing, which is quantitative nature, and step firmly into the qualitative realm.
In the not so distant future machines will become sentient. Not in a
“Terminator” kind of way, but more in a way where they genuinely feel
empathy, happiness, even serenity. They are our trusted counselors; our thought partners that understand our ways of life and accompany us on the human journey.
Continue reading “Teaching Machines to Feel”
If you were asked to name some people that have made significant contributions to technology, the first names that come to mind are probably famous CEO’s like Bill Gates or Steve Jobs.
However, years before they were even born, other great minds laid down the foundation for modern technology. In honor of International Women’s Day, we decided to highlight 3 women that have left their mark in the tech industry.
Continue reading “Top 3 Women That Have Left Their Mark in the Tech Industry”
My recent forays into the exciting world of marketing have led me to the measurable conclusion that content marketing, next to word of mouth, is one of the more efficient strategies out there to gaining traction. According to the Internet, I’ve just overstated the obvious, right?
Well, the challenge is that creating compelling marketing content is far easier said than done.
Are you speaking the language of consumers? More importantly, are you speaking the language of your consumers and potential customers?
When we say language of consumers, we’re not just talking about text and verbal communication. Visual language is equally significant.
Especially when it comes to market research…
Continue reading “Visuals are the New Language of Consumers”