Why Did You Vote Trump? The faces behind the ballots – Part 1 of 2

The-Faces-and-Voices-Behind-Trump-Voters

Obvious statement of the week: The polls failed miserably to accurately predict the outcome of the election (and that might be an understatement).

While the media is scrambling with analysis on why polls and pundits were incorrect, one thing stands out like a sore thumb, and that is just how divided the country has become.

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How To Analyze Qualitative Data at Quantitative Scale – Part 2 of 2

how-to-analyze-qualitative-data-at-quantitative-scale

We all now know how powerful it can be to analyze qualitative data when it comes to discovering true customer intent, sentiment and behaviors…

However, until recently, technical limitations primarily in the form of the ability to gather, clean and analyze qualitative data-sets, have always been a challenge.

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Teaching Machines to Feel

teaching-machines-to-feel

The next generation of AI will actually transcend information processing, which is quantitative nature, and step firmly into the qualitative realm.

In the not so distant future machines will become sentient. Not in a
“Terminator” kind of way, but more in a way where they genuinely feel
empathy, happiness, even serenity. They are our trusted counselors; our thought partners that understand our ways of life and accompany us on the human journey.
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Top 3 Women That Have Left Their Mark in the Tech Industry

women-who-have-left-their-mark-in-the-tech-industry

If you were asked to name some people that have made significant contributions to technology, the first names that come to mind are probably famous CEO’s like Bill Gates or Steve Jobs.

However, years before they were even born, other great minds laid down the foundation for modern technology. In honor of International Women’s Day, we decided to highlight 3 women that have left their mark in the tech industry.
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6 Quick Tips to Creating Compelling Marketing Content

6-quick-tips-to-creating-compelling-marketing-content

My recent forays into the exciting world of marketing have led me to the measurable conclusion that content marketing, next to word of mouth, is one of the more efficient strategies out there to gaining traction. According to the Internet, I’ve just overstated the obvious, right?

Well, the challenge is that creating compelling marketing content is far easier said than done.

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